• Marketing Budget - Apple spent $691 million just in 2010 on marketing, while Verizon, Motorola and Google together spent less than $100 million on advertising of the Android OS.
  
• Pricing - Apple products, especially the iPad - are highly overpriced, to make you feel that you are an elitist who can afford to buy and own a "special product".
  
• Perception - Apple knows and uses the power of perception. People are writing about the iPad like it has already won the tablet war, but the key is that the iPad doesn’t have to be a winner to be a winner; it just needs to be perceived as such. They clearly don't have the best technology, but everyone thinks they do.
  
• Agressive Marketing - Apple is creating a digital lifestyle and suggests that anyone else who is not "living in the Apple world" is uncool and old-fashioned. They are degrading their opponents and nothing will deter them to defend their position on the market.
  
  

Here is an actual example of Apple's aggression: Apple has has secured a court order to prevent the sale of the Samsung Galaxy Tablets in the European Union. It shows the power of Apple, that the request for an injunction was filed with no notice to Samsung, and the order was issued without any hearing or presentation of evidence from Samsung. Apple has also filed complaints in the same court against the Motorola Xoom and a small German company JAY-Tech.

*Please note, that (with the exception of flytouch4.com) the manufacturers of the listed products don't state many of the technical details on their websites. The missing details has been taken from reliable review sites and qualified technicians.